Our Weekly Series on Homeroasters Turning Pro
Many home roasting enthusiasts dream of starting their own roasting businesses. I’ve always seen homegrown start-up businesses such as these in the same light as someone putting together a band and recording and touring, or making a public access TV show (from the pre-YouTube age) and getting it on the air. Not that it’s necessarily an art project or even a labor of love, but it’s a grand idea. I kneel at the altar of the Grand Idea.
Bringing something into existence, however, is no small feat, especially in a commercial context, because that something has to have a reason why. Why are you starting a new roasting business? You are essentially taking something that’s a hobby, something that you do to relax or engage in a particular way, and turning it into a job. How will professionalizing this activity affect your relationship with it? How do you make sure that in the process of creating a business around this activity you actually still enjoy the activity itself?
There is a good chance that you will find, as I have, that a job in coffee is incredibly rewarding. It is a profession that provides endless possibilities for deeper engagement. It could happen! But there are a few other questions to be asked if you’re looking to start your own roasting business, and I’ll address those questions in this series of articles, ...