Sweet Maria's Weblog

Day after Day Job

Our Weekly Series on Homeroasters Turning Pro

Many home roasting enthusiasts dream of starting their own roasting businesses. I’ve always seen homegrown start-up businesses such as these in the same light as someone putting together a band and recording and touring, or making a public access TV show (from the pre-YouTube age) and getting it on the air. Not that it’s necessarily an art project or even a labor of love, but it’s a grand idea. I kneel at the altar of the Grand Idea.


Bringing something into existence, however, is no small feat, especially in a commercial context, because that something has to have a reason why. Why are you starting a new roasting business? You are essentially taking something that’s a hobby, something that you do to relax or engage in a particular way, and turning it into a job. How will professionalizing this activity affect your relationship with it? How do you make sure that in the process of creating a business around this activity you actually still enjoy the activity itself?


There is a good chance that you will find, as I have, that a job in coffee is incredibly rewarding. It is a profession that provides endless possibilities for deeper engagement. It could happen! But there are a  few other questions to be asked if you’re looking to start your own roasting business, and I’ll address those questions in this series of articles, ...

Sorting Out Our Coffees

Oct. 2, 2015

Green Coffee List Picture

I am happy to annouce we have a new way to view our coffees, compare them, and select them for purchase. It's a first step for us. The new Green Coffee List View doesn't have all the features we plan to add. But we thought we should roll this out now, and build in new functions as we go along.

First off, you can now skip all the pretty pictures if you prefer: There's the option along the top for Image View or List View. Then you have the choice to sort by Region, Alphabetically, or based on Price. We will create a way to view the Newest Arrivals soon. 

The Side Bar is basic for now: You can select a Country, or see just the Blends, Decafs or Sample Sets. The other results are grayed-out beneath. The side bar will be greatly expanded in the near future, allowing you to filter for particular varieties of coffee, flavor profiles, suggestions for espresso, among other characteristics.

Our community has asked us many times to allow a way to order from a List View, and we have added that feature. The expandable Quick View will let you see a bit more about a coffee, and order it without leaving the list. You can open multiple Quick Views within one origin to make a quick comparison. 

It's not perfect: we know that our Spidergraph in the Quick View needs to expand to a larger size, and that blank space is where a longer description will be ... soon. 

Also, the page initially takes a bit to load. But we felt that we should just give access to the new layout as is, and improve it as we go along. -T.O.


Five New Offerings From Colombia, Java and Rwanda

Oct. 2, 2015

  • Colombia Anzá de Antioquia - Guintar - Fresh fruit flavors: mango, passionfruit, wine grapes, ripe fig. Bold, moderate citric-like acidity, and brisk tea notes.
  • Colombia Timaná España y Figueroa - Grape, apple, panela and honey. Florals, spice accents emerge and the sweetness hangs on. Good for espresso.
  • Java Sunda - Guning Pairigi - Sorghum, molasses, roasted almond and sweet tarragon. Clarity, cleanliness, flavors like apple and cinnamon make this unique. Good for espresso.
  • Rwanda Karenge Coffee Villages - Sweet and bright, refined clean finish. Dark honey, dried fruits, and array of baking spices. Bittersweet cocoa in darker roasts. Great for espresso.
  • Rwanda Rulindo - Tumba Station - Candy sweet, pineapple, mango, grape, orange, cherry jolly rancher! A long, sweet finish, mix of spices and freesia-like floral note. A beautiful cup.


Also, check out our Sample Sets - bundles of coffee from your favorite origins.


Click Here to view our entire coffee list.

Professional Coffee Community Member Struck by Car

On the morning of Saturday, September 26th Adam Koehler, green coffee buyer for Sightglass and a beloved member of the coffee community, was hit by a drunk driver while bicycling home in Oakland, CA. He was taken to the ER with major head trauma and is still in intensive care for his brain injuries. The prognosis is unclear at this point but we're all hopeful for a fast recovery. Some good friends have started a GoFundMe page to help Adam's family to cover some of the expenses related to his recovery. Please keep Adam in your thoughts and take the time to donate to his fund.


Fresh Roasted Coffee

Oct. 1, 2015

We roasted these delicious coffees on Tuesday, bagged them up in 1lb valve bags and now they are ready to ship. Order some while you can. We roast a limited quantity every 2 weeks and once we are out, we are out of stock until our next roast date.


Roast Date - 9/29/2015

Tanzania Mara Tarime - is from Tarime in the Mara district of Tanzania with flavors notes of berries, chocolate, spice, and muscavado sugar. Roasted to a City+ roast level.

Nicaragua Dipilto Finca La Laguna - from the Dipilto region of Nicaragua with flavor notes of roasted nut, cinnamon, stone fruit flavors, low malic acidity, and heavy cocoa in the finish. Roasted to City+.

Single Origin Espresso - Burundi Kayanza Mpemba - roasted for single origin espresso and has flavor notes of spiced apple cider, candied citrus peel, black tea with lemon, and dark chocolate.  Roasted to Full City

Liquid Amber Blend - is ideal for milk drinks and it's intense bittersweetness cuts through steamed milk. Rustic sweetness, spice, savory notes, long aftertaste. Monsooned coffee and a small percentage of Robusta add crema and body. Roasted to Full City.