Latest Posts

  1. Intro to Home Roasting Class

    Intro to Home Roasting Class

    Sign up for this roasting basics class. It's going to be a lot of fun.

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  2. Storing Your Roasted Coffee

    Storing Your Roasted Coffee

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  3. Pasquini Espresso Equipment

    Pasquini Espresso Equipment

    We have decided not to continue stocking the Livia, or other Pasquini items. This page remains here as a snapshot of what we thought about the Livia (still, a very nice espresso machine!)

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  4. Proper Pants for Coffee Travels?

    Proper Pants for Coffee Travels?

    Tom's take on on the right pants...more than just protection from ants.

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  5. Coming Soon - The Victorio Stovetop Popper for Coffee Roasting

    Coming Soon - The Victorio Stovetop Popper for Coffee Roasting

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  6. Noah Saves a Hummingbird

    Noah Saves a Hummingbird

    No, it's not a children's book. It's the real life tale of Noah, the hummingbird savior.

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  7. Got Dog Jokes for the 2018 Sweet Maria's Calendar?

    Got Dog Jokes for the 2018 Sweet Maria's Calendar?

    The 2018 Dogs of Coffee Calendar needs your funny dog jokes and riddles.

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  8. Sweet Maria's Homeroast Community Email List

    Sweet Maria's Homeroast Community Email List

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  9. Our 20/20/20 Sale! 20% off 20 coffees because we are 20.

    Our 20/20/20 Sale! 20% off 20 coffees because we are 20.

    We are 20 years old, so take 20% off

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  10. Indonesia: A Live Talk with Thompson Owen - CANCELLED

    Indonesia: A Live Talk with Thompson Owen - CANCELLED

    Tom's got a slideshow and some great stories to share about his travels to Indonesia

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  11. Sweet Maria's is Hiring

    Sweet Maria's is Hiring

    We are looking for someone to join our customer service team.

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  12. Send Your Pet Photos to the 2018 Sweet Maria's Calendar Casting Call

    Send Your Pet Photos to the 2018 Sweet Maria's Calendar Casting Call

    Want to have your pet appear in the 2018 Sweet Maria's Calendar?

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Coffee Conference Melancholia

Coffee Conference Melancholia

It is time once again for the SCAA convention, this time down in happening Long Beach, CA. Yes, the Long Beach near the oil fields, near the port, near L.A.; the Long Beach everyone talks about. (maybe I can sneak over to San Pedro for some excitement). I must confess a certain dread. It's a massive swarm of people from all over the globe, and Iowa too. And 94% of them have absolutely no relevance to what we do here at Sweet Maria's on a daily basis. Well, the coffee business has never been much about coffee, sadly. And to the extent that it is, this includes a wide range of interests from flavoring extracts, to shiny designer accessories, from those hapless puck-polishers with sage-infused micro-foam to powdered chai latte pushers. Then there is the Coffee Cognoscenti, the group of SCAA insiders with rows of badges pinned to their sleeves, running around to speeches, forums, panels and workshops. Invariably, it's those who are selling something (themselves), either directly as a consultant, or with an eye to climbing the rungs in the coffee industry, or for general status. They have something to gain by appearing knowledgeable in front of others. And there there is me and the rest of my ilk, mildly traumatized, skulking around, keeping our heads down, trying to avoid conversations and glean what little there is from the trade show floor. I know, it's probably the same in your industry ... conventions are much alike. If you were on the student board in high school, if you went to the pep rallies, if you got your picture in the yearbook a few times, you probably have no problem with conventions. So hurrah for the coffee convention, the generic high-profile keynote speaker, the ribbon-wearers and panelists at "Pushing the Right Button: Choosing a POS System" and "Location? Predicting Potential Business Success". I will be issuing a fascinating report on "Dust-bunny Size and Location in the Convention Hall Foyer"

postscript: my grumpy 2007 scaa report has no pictures of dust bunnies, sadly. -Tom

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