Latest Posts

  1. The New Green Deal

    The New Green Deal

    It's New. It's a great deal. The coffee is green. The New Green Deal.

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  2. Sweet Maria's Green Coffee Sample Sets

    Sweet Maria's Green Coffee Sample Sets

    The ultimate order-ahead-of-time pre-holiday non-procrastinator stocking-stuffer

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  3. Happy Halloween. Here's Six Under Six

    Happy Halloween. Here's Six Under Six

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  4. Not Another Fruit Cake! (and what to do about holiday blending?)

    Not Another Fruit Cake! (and what to do about holiday blending?)

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  5. Sumatran Coffee: Grading and Appearance

    Sumatran Coffee: Grading and Appearance

    The appearance of green coffee from Indonesia can be jarring, especially if you’re used to washed beans from Africa or Central America. Why, many ask, does a Grade 1 Sumatra lack uniformity of color and/or bean size?

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  6. The Golden Bean Bronze Medal Bullet Profile

    The Golden Bean Bronze Medal Bullet Profile

    Check out Julio's award winning profile.

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  7. Roasting Flores Gunung Gedha on a Popcorn Popper and Quest M3s

    Roasting Flores Gunung Gedha on a Popcorn Popper and Quest M3s

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  8. Podcast Episode #25: The Global Trade/Burundi Discussion

    Podcast Episode #25: The Global Trade/Burundi Discussion

    Some very informative audio from last month's discussion

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  9. The Flores Factor

    The Flores Factor

    Crowd pleasing coffee from a promising origin.

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  10. Six under Six - July 2019

    Six under Six - July 2019

    Six delicious coffees for under six dollars.

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  11. 20% Off Guatemala Sale - Check Out Our "Cheat Sheet" Overview

    20% Off Guatemala Sale - Check Out Our "Cheat Sheet" Overview

    Take advantage of this great discount on these crowd-pleasing coffees.

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  12. A Second Look at 4 Ethiopian Coffees

    A Second Look at 4 Ethiopian Coffees

    We took a second look (and taste!) at 4 Ethiopian coffees from our 20% off sale.

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The New Postcard

The New Postcard

Feb. 27, 2018

If you have ordered from us in the past, you know we enjoy including postcards printed with information about coffee growing origins, processing or just general insights from our position in the coffee business. We are really proud of our latest one because it captures an aspect of one of Tom's photographic projects; shooting realistic macro photos of coffee beans. One of the most challenging aspects of this is how color and brightness can differ greatly between a photo and the real thing. The light you view you coffee with matters a lot too. Look how different your coffee (or anything else) looks when you open a window or turn on a light. This something any coffee roaster should consider if attempting to compare their roasts to any type of photos.

There are few visual characteristics that are less affected by lighting, like the amount of chaff left on the bean, the bean's texture and the appearance of cracks. The photos on the card show differences between three coffees that have undergone different processing methods. They were all roasted to the same level but have noticeably different looks to them.

 

If you are placing an order soon, you will get our new postcard in your package. If you aren't, you can download a digital version. CLICK HERE for the front and HERE for the back.