Latest Posts

  1. Podcast Episode 19: Kenya Coffee: Growing, Trading and Marketing

    Podcast Episode 19: Kenya Coffee: Growing, Trading and Marketing

    A while back we had Mary Maina Manyeki visit us in Oakland, and had a great conversation about her experiences as a Kenya coffee farmer.

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  2. The New Postcard

    The New Postcard

    We are really proud of our latest postcard because it captures an aspect of one of Tom's photographic projects; shooting realistic macro photos of coffee beans.

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  3. Sweet Maria's Green Coffee Sample Sets

    Sweet Maria's Green Coffee Sample Sets

    The ultimate order-ahead-of-time-pre-holiday-non-procrastinator-thing-you-can-buy-from-us-right-now

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  4. New Macro Videos

    New Macro Videos

    An inside look at parchment coffee and Kenyan coffee grades

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  5. Kenya Coffee Grades

    Kenya Coffee Grades

    A geeky macro video of the various grades and types of Kenya coffee. Some of this information can apply to wet processed coffee elsewhere too! -Tom

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  6. Sweet Maria's Product Guide: Roasted & Green Coffee Storage

    Sweet Maria's Product Guide: Roasted & Green Coffee Storage

    ...because you gotta put it somewhere.

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  7. Sumatra Aceh Mandheling Preparation Notes

    Sumatra Aceh Mandheling Preparation Notes

    Just some quick comments on the benefits to pre-sort this lot of Sumatra before roasting

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  8. The Amazing Spider Graphs

    The Amazing Spider Graphs

    ...fighting the crime of buying bad coffee

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  9. Adios! We're Out! Hooray!

    Adios! We're Out! Hooray!

    No more Centrals, and that's a good thing.

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  10. New Postcards...With a Lot of Information About Dry Processing

    New Postcards...With a Lot of Information About Dry Processing

    It's much more than just dehydration.

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  11. Roasted Coffee Macro Images

    Roasted Coffee Macro Images

    This photo gallery has a collection of extreme close ups of roasted coffee beans.

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  12. Podcast: Ferment in Colombia with Leo

    Podcast: Ferment in Colombia with Leo

    Breaking down coffee...literally

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The New Postcard

The New Postcard

Feb. 27, 2018

If you have ordered from us in the past, you know we enjoy including postcards printed with information about coffee growing origins, processing or just general insights from our position in the coffee business. We are really proud of our latest one because it captures an aspect of one of Tom's photographic projects; shooting realistic macro photos of coffee beans. One of the most challenging aspects of this is how color and brightness can differ greatly between a photo and the real thing. The light you view you coffee with matters a lot too. Look how different your coffee (or anything else) looks when you open a window or turn on a light. This something any coffee roaster should consider if attempting to compare their roasts to any type of photos.

There are few visual characteristics that are less affected by lighting, like the amount of chaff left on the bean, the bean's texture and the appearance of cracks. The photos on the card show differences between three coffees that have undergone different processing methods. They were all roasted to the same level but have noticeably different looks to them.

 

If you are placing an order soon, you will get our new postcard in your package. If you aren't, you can download a digital version. CLICK HERE for the front and HERE for the back.