Latest Posts

  1. Six under Six - July 2019

    Six under Six - July 2019

    Six delicious coffees for under six dollars.

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  2. 20% Off Guatemala Sale - Check Out Our "Cheat Sheet" Overview

    20% Off Guatemala Sale - Check Out Our "Cheat Sheet" Overview

    Take advantage of this great discount on these crowd-pleasing coffees.

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  3. A Second Look at 4 Ethiopian Coffees

    A Second Look at 4 Ethiopian Coffees

    We took a second look (and taste!) at 4 Ethiopian coffees from our 20% off sale.

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  4. Video: Sample Roasting with an Aillio Bullet R1

    Video: Sample Roasting with an Aillio Bullet R1

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  5. Video: Guatemala 2019 Coffee Clips

    Video: Guatemala 2019 Coffee Clips

    A few fairly low tech clips and some thoughts on coffee processing and coffee buying in Guatemala.

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  6. Video: Dry Process Coffee & Quakers

    Video: Dry Process Coffee & Quakers

    How we grade for the quality of our dry process coffees

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  7. Coffee Tasting At Sweet Maria's - Feb. 28th

    Coffee Tasting At Sweet Maria's - Feb. 28th

    Sign up and taste the difference between coffees roasted in different machines

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  8. New Postcards. Quakers: Resistant to Roast

    New Postcards. Quakers: Resistant to Roast

    Our new postcards. Look for one in your next order.

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  9. Podcast Episode #22 - Burundi Conversation with Alistair Sequeira - Part 2

    Podcast Episode #22 - Burundi Conversation with Alistair Sequeira - Part 2

    Part 2 of 2 - Continuing the talk about the coffee supply chain and other topics

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  10. Six Under Six - July 2018

    Six Under Six - July 2018

    Six great coffees. All under six bucks.

    Read More
  11. Podcast Episode #21 - Burundi Conversation with Alistair Sequeira - Part 1

    Podcast Episode #21 - Burundi Conversation with Alistair Sequeira - Part 1

    Part 1 of 2 - Talking about the coffee supply chain among other topics

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  12. Podcast Episodes 19 & 20: Kenya Coffee: Growing, Trading and Marketing

    Podcast Episodes 19 & 20: Kenya Coffee: Growing, Trading and Marketing

    A while back we had Mary Maina Manyeki visit us in Oakland, and had a great conversation about her experiences as a Kenya coffee farmer.

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The New Postcard

The New Postcard

Feb. 27, 2018

If you have ordered from us in the past, you know we enjoy including postcards printed with information about coffee growing origins, processing or just general insights from our position in the coffee business. We are really proud of our latest one because it captures an aspect of one of Tom's photographic projects; shooting realistic macro photos of coffee beans. One of the most challenging aspects of this is how color and brightness can differ greatly between a photo and the real thing. The light you view you coffee with matters a lot too. Look how different your coffee (or anything else) looks when you open a window or turn on a light. This something any coffee roaster should consider if attempting to compare their roasts to any type of photos.

There are few visual characteristics that are less affected by lighting, like the amount of chaff left on the bean, the bean's texture and the appearance of cracks. The photos on the card show differences between three coffees that have undergone different processing methods. They were all roasted to the same level but have noticeably different looks to them.

 

If you are placing an order soon, you will get our new postcard in your package. If you aren't, you can download a digital version. CLICK HERE for the front and HERE for the back.