Latest Posts

  1. We Are Not Nuts Over Styrofoam Packing Peanuts

    We Are Not Nuts Over Styrofoam Packing Peanuts

    We hope to protect your breakables with environmentally safe packing material sooner than later.

    Read More
  2. Larry Cotton's Dog Bowl Roaster

    Larry Cotton's Dog Bowl Roaster

    Sweet Maria's customer, Larry Cotton's awesome heat gun/dog bowl roaster featured in Make: Magazine

    Read More
  3. Bullet R1 Roaster Maintenance: Basic Cleaning

    Bullet R1 Roaster Maintenance: Basic Cleaning

    Tips for keeping your Bullet R1 clean. How often depends on how much you roast per week or month! But a clean roaster is a happy roaster...

    Read More
  4. Aeropress Plunger Cleaning

    Aeropress Plunger Cleaning

    If your Aeropress plunger is excreting some sticky stuff. Don't worry, it's harmless but you probably still want to know how to clean it off, right?

    Read More
  5. The Bullet R1 Meet Up. Video & Highlights

    The Bullet R1 Meet Up. Video & Highlights

    Read More
  6. Sweet Maria's Supports Doctors Without Borders

    Sweet Maria's Supports Doctors Without Borders

    Sweet Maria's is supporting Doctors Without Borders throughout September

    Read More
  7. Aillio Bullet R1 Support

    Aillio Bullet R1 Support

    Need a little help with your Bullet R1? We are here for you.

    Read More
  8. Intro to Home Roasting Class

    Intro to Home Roasting Class

    Sign up for this roasting basics class. It's going to be a lot of fun.

    Read More
  9. Our New Postcards

    Our New Postcards

    Placing an order with us soon? Look in your box for a basic guide to some of the new features on our website

    Read More
  10. A few roasting articles to get you started

    A few roasting articles to get you started

    Did you catch our Maker Faire demo? There's more roasting info here...enter if you dare.

    Read More
  11. Farm Gate Coffee™

    Farm Gate Coffee™

    Farm Gate Coffee is the name we give to our direct trade coffee buying program. Farm Gate pricing means that we have negotiated a price directly with the farmer "at the farm gate," that is, without any of the confusing export and import fees.

    Read More
  12. Storing Your Roasted Coffee

    Storing Your Roasted Coffee

    Read More

Small Quality-Obsessed Coffee Roasters On the Rise!

Small Quality-Obsessed Coffee Roasters On the Rise!

Totally Unrelated to Anything. Captain Scarlet.What coffee would the Mysterons drink?Yawn. Double Yawn. I feel like it's groundhog day, except this never-ending story is about exciting and fresh-faced coffee roasters who are obsessed with quality and decide to open up shop in NYC, or SF, or some other glamorous place. Never Kokomo, Indiana or Dayton, Ohio. Search "coffee" on the New York Times web site and read the same story, rewritten, over and over. It's the basic premise of "God in a Cup" the gawd-awful book about personality-driven business. Without any substantial information about coffee itself, these stories are just a new type of consumer fetishism, but instead of being on the scale of the grand corporation they are the "humble neighborhood small-batch roaster" makes good and grows, but darn if  they don't do  it in their own anachronistic quality-driven way. No matter how you wrap it, it's a story about conspicuous consumption, about "where do you get yours?" as if it is a triumph of personal character to know which is the best shop to walk into and ask for coffee. If we substitute "coffee" for "perfume" or "Rolex" or typical, highly fetishized luxury goods, does it take on a new aire? And yet it is the same conversation, but with coffee brands. I am only peeved because each time I see a coffee headline, I hope that it contains some small bit of good information, planting some seed in consumer consciousness to change the way they think about coffee a bit. But I fear what we get, repeatedly in the cast of the NYT, is a basic shopping guide for those who want to be "in the know". Unfortunately, they miss that coffee itself is more interesting than the business about business, even if you dress it up in trendy fashion. That's too bad, I think. The odd thing is that these are some really good roasters too, offering good coffee. The roasters they reference and others are worth writing real coffee stories about. Not fluff. -Tom