Latest Posts

  1. Aillio Bullet R1 Support

    Aillio Bullet R1 Support

    Need a little help with your Bullet R1? We are here for you.

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  2. Intro to Home Roasting Class

    Intro to Home Roasting Class

    Sign up for this roasting basics class. It's going to be a lot of fun.

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  3. Our New Postcards

    Our New Postcards

    Placing an order with us soon? Look in your box for a basic guide to some of the new features on our website

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  4. A few roasting articles to get you started

    A few roasting articles to get you started

    Did you catch our Maker Faire demo? There's more roasting info here...enter if you dare.

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  5. Farm Gate Coffee™

    Farm Gate Coffee™

    Farm Gate Coffee is the name we give to our direct trade coffee buying program. Farm Gate pricing means that we have negotiated a price directly with the farmer "at the farm gate," that is, without any of the confusing export and import fees.

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  6. Storing Your Roasted Coffee

    Storing Your Roasted Coffee

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  7. Proper Pants for Coffee Travels?

    Proper Pants for Coffee Travels?

    Tom's take on on the right pants...more than just protection from ants.

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  8. Product Guide: Nesco Air Roasters

    Product Guide: Nesco Air Roasters

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  9. Product Guide: Electric Grinders

    Product Guide: Electric Grinders

    Choosing the right grinder can be intimidating. Here's a guide to the electric grinders we carry.

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  10. Product Guide: Espresso Machines

    Product Guide: Espresso Machines

    A good espresso machine can handle the pressure of pulling a real shot.

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  11. Product Guide: Manual Grinders

    Product Guide: Manual Grinders

    Hands-on coffee grinding. Four manual mills that will do the job without electricity.

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  12. Brewing Advice from Lily

    Brewing Advice from Lily

    47 Tips To Make Pour Over Coffee Like A Barista

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Small Quality-Obsessed Coffee Roasters On the Rise!

Small Quality-Obsessed Coffee Roasters On the Rise!

Totally Unrelated to Anything. Captain Scarlet.What coffee would the Mysterons drink?Yawn. Double Yawn. I feel like it's groundhog day, except this never-ending story is about exciting and fresh-faced coffee roasters who are obsessed with quality and decide to open up shop in NYC, or SF, or some other glamorous place. Never Kokomo, Indiana or Dayton, Ohio. Search "coffee" on the New York Times web site and read the same story, rewritten, over and over. It's the basic premise of "God in a Cup" the gawd-awful book about personality-driven business. Without any substantial information about coffee itself, these stories are just a new type of consumer fetishism, but instead of being on the scale of the grand corporation they are the "humble neighborhood small-batch roaster" makes good and grows, but darn if  they don't do  it in their own anachronistic quality-driven way. No matter how you wrap it, it's a story about conspicuous consumption, about "where do you get yours?" as if it is a triumph of personal character to know which is the best shop to walk into and ask for coffee. If we substitute "coffee" for "perfume" or "Rolex" or typical, highly fetishized luxury goods, does it take on a new aire? And yet it is the same conversation, but with coffee brands. I am only peeved because each time I see a coffee headline, I hope that it contains some small bit of good information, planting some seed in consumer consciousness to change the way they think about coffee a bit. But I fear what we get, repeatedly in the cast of the NYT, is a basic shopping guide for those who want to be "in the know". Unfortunately, they miss that coffee itself is more interesting than the business about business, even if you dress it up in trendy fashion. That's too bad, I think. The odd thing is that these are some really good roasters too, offering good coffee. The roasters they reference and others are worth writing real coffee stories about. Not fluff. -Tom