For some this podcast may seem esoteric, but I wanted to take on ideas about sourcing coffee and the rather simplistic ideas, overt and implied, in the way "direct trade" coffee is marketed by coffee roasters. There isn't one approach to working with farmers and buying quality coffee, even within one country, let alone in systems as varied as Ethiopia and Guatemala. I don't pretend to have all the answers, to understand the global financial commodities market, or the intricacies of the local market, but you can see that there is much more to a successful relationship than tossing money at coffee farmers. The more I am "active" in coffee buying, the more complicated things can be. Maybe the chickens that disrupt the podcast know more than me ... Thompson
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