Storing Your Roasted Coffee

Freshly roasted coffee should be treated like fresh bakery goods or produce. Coffee needs a minumum of 12-24 hours rest after roasting before it is brewed. You can drink it before then but the body and flavor really start to develope after a a day or so. Don't wait too long to drink it though depending on the coffee the "cup quality" will show a loss in overall flavor after a week. Therefore, we call coffee "fresh" for 7 days if it is stored properly:

We have written a few highly opinionated paragraphs about claims of freshness and vacuum packaging in the specialty coffee business. Read on, but don't say we didn't warn you!